Executive Staff

 Jeff is responsible for all of Allied Identity’s operations and financing. Jeff has previously held positions on the board of directors of LifeMed, Salamander Technologies, and Agilivant. Mr. Hattara was previously the CFO and then CEO of Datacard Group, a privately-held technology company that sells within both the identity card and financial card markets from May 2000 until June 2008. From 2010 to 2013 he served as Executive Chairman of Agilivant LLC and then from 2013 to 2014 served as CEO and chairman of the board of TruSecID Corporation (the predecessor owner of Salamander Technologies). Mr. Hattara was educated in Chicago and earned his MBA at Northwestern University, J.L. Kellogg Graduate School of Management (1994).

Bruce is responsible for the technical direction and marketing of Allied Identity.  With more than 32 years of technology-centered domestic &  global experience, Bruce is a veteran of the semiconductor industry. His focus has been on the use of microcontrollers for the application of identity and biometrics. He holds one letter of Patent and has two pending. Bruce’s experience includes ten years with Panasonic Semiconductor as the manager of the 11 western states. Bruce also co-founded 2 sales representative corporations that achieved over 145 million in sales and was a co-founder of CardLogix Corporation a leader in Smart Card and Identity Technologies. Bruce served as the President of CardLogix for the last 7 years until July of 2016

Rob is responsible for the technical execution and deployment of Allied Identity's products and services. Rob has extensive experience in many forms of engineering from embedded controller software design to 3D mechanical engineering. He has personally written and managed software and hardware for over 45 products deployed across a variety of markets. He has designed high-speed disk drive testing machines for Western Digital and Plastic deflashing systems for Multiple Japanese Corporations. He was responsible for writing and overseeing multiple Credential Operating Systems for CardLogix Corporation and has written the iChip Credential Operating System for  Allied Identity. 

 Rob has an engineering degree from the University of California Irvine.  

 Mike Snyder leads Allied Identity’s teams in all projects across the Middle East and Africa Mike has been doing business across multiple continents for 22 years. He has deep operational experience in project management and leading teams. Mike ‘s experience includes being the head of Operations for Caesars Entertainment group where he managed over eighty employees and was responsible for a 24/7 uptime environment. Mike has partnerships throughout West Africa with local technical and government contacts that ensure continuity and deep cultural understanding.    

  Mr. Huffman is the President and Managing Director, of Asia Pacific Operations of Allied Identity. Mr. Huffman has extensive background and experience in the Asia Pacific marketplace. Having traveled the region since 1992, Mr. Huffman has excelled at building coalitions and trusted relationships to facilitate comprehensive solutions for intricate, cross-border transactions. Mr. Huffman was a principal in New Icon Ltd, a technology company with offices in Charlotte, North Carolina, and Hong Kong that engaged in business development throughout the Asia Marketplace. Prior to New Icon, he was a Founding Member and Director of Strategic Markets for Convacent, a technology company in partnership with Litton Industries, that engaged the emerging technology markets in China and Hong Kong. Mr. Huffman’s focus has been and continues in the Asia Pacific marketplace working with Lenovo, Neusoft, ZTE, Jardine One Solutions, Nippon Systems Development Co. Ltd, EXA, LST, Singapore Technologies, Coupers Systems, and others. Prior to 1996, Mr. Huffman was affiliated with Hayes Modem in various Asia Pacific markets.